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Market Updates, Products & Ingredients

Amazing Grass Debuts Chocolate Flavor for Protein SuperFood Line

Company launches chocolate flavor to its protein superfood line in new packaging.

By: Lisa Olivo

, Rodman Media

Amazing Grass, Newport Beach, CA, debuted a new Chocolate Protein SuperFood in addition to an updated packaging design for its entire Protein SuperFood line. The nutritional shake delivers a nutrient-dense blend of plant-based protein, with added greens, fruits and vegetables, all in a new chocolate flavor.
 
Crafted with organic cocoa, Amazing Grass Chocolate Protein SuperFood contains a blend of USDA organic pea, hemp, chia and quinoa, delivering 20 grams of complete plant-based protein per serving, plus seven alkalizing organic greens, and two-full servings of wholesome fruits and vegetables. Like all other Protein SuperFood flavors new Chocolate Protein SuperFood is grain-free, paleo friendly, and can be enjoyed alone with water, added to a smoothie or almond, cashew or coconut milk. Amazing Grass’ authentic pea protein is grown, harvested and processed in the U.S. It is also non-GMO, dairy and gluten-free.
 
“After the tremendous response we received with our fan-favorite Chocolate Peanut Butter Protein SuperFood, it felt very natural to create a pure chocolate version,” said Todd Habermehl, co-founder of Amazing Grass. “We’re confident product demand will continue to increase with the introduction of our guilt-free, chocolate-y Protein SuperFood blend and we’re excited to give Expo East attendees a first-look of our newly revamped all-in-one nutrition shake flavor that is both convenient and great-tasting!” 
 
Accompanying the new flavor launch, Amazing Grass revealed a refresh of the entire Protein SuperFood line featuring an eye-catching design for on-shelf visibility. The updated design includes bold color schemes on front-of-pack, bringing icons front and center and reinforcing key messages of ‘daily,’ ‘plant-based,’ and ‘all-in-one,’ creating an eye-catching brand block on store shelves. Additionally, the fresh branding will highlight the brands iconic farmer, reinforcing their family farm-to-home organic roots. 

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